The NFT movement welcomes Kenneth Cole.
In conjunction with The Mental Health Coalition, Cole will feature his first collection of NFTs which consist of collections featuring messages written by Cole in his own voice and hand-drawn style.
The Mental Health Coalition, a movement working to end the stigma surrounding mental health and to change the way people talk about, and care for, mental illness will receive One hundred percent of the money generated.
“I am excited about NFTs and have been looking for a way to make them both accessible to many and impactful to even more. With this project, I hope we will have done both. I feel this is a vehicle for us to shine a light on mental health, a global crisis, and also allows the community to be part of the story,” said Kenneth Cole, chairman and chief creative officer of Kenneth Cole Productions.
The coalition’s logo will be featured in the artwork, “a square peg in a round hole” to symbolize the all-too-common feeling that everyone, on some occasion experiences.
Cole aims to change the unrealistic and pervasive perception of “normal,” and raise funds to help end the stigma surrounding today’s most prevalent public health crisis through the collection, titled “The Normal Series”.
Each NFTs will be minted for $100 (about 0.05 ETH, or Ethereum) in an effort to make the artwork accessible to a wider audience. Additionally, there will also be rewards that are specific to the level or rarity for each NFT.
The NFT messages include “Abnormal is the only normal,” “Nobody is normal,” “There is no normal,” and “F–k normal.”
On Friday, the NFTs can be minted at KennethColeX.com.
non-fungible tokens or NFTs, enables valuable opportunities for brands to sell digital items in the metaverse, with a focus on exclusivity and uniqueness. Gucci, Burberry, Coach, Tommy Hilfiger, Estée Lauder and Nike are among big brands that create NFTs.